It's a new video! Me and Ashley (@richpassing) show you 3 ways to style the Dice Denim Jacket! I LOVE a statement jacket. They're so easy to wear but sometimes it's hard to break out of the routine of wearing it over a t-shirt and jeans. So we styled retro, athleisure, and vintage 90s looks to show how many different directions you can take an outfit with just one bold item.

It's time to share some more photos! I shot my friend Syona (@li3nk) who I met during our first year at fashion school. She's always had such a unique style so I definitely wanted to collaborate on styling for this. I love when you can see some of a models personal style and personality in general in photos. <3

In a world where so many things are out of your control, there is one thing you can always count on: having a cute phone wallpaper to create the illusion you have your sh*t together. Even better if your wallpaper matches your case (or your outfit). I got the idea to make wallpapers out of HE prints from Ethan, whose wallpaper is an old print fromt the Midnight Cowboy collection. So I whipped together some of our more recent popular prints for you guys to download and use. Feel free to request other prints you'd want as a wallpaper, I'm so down to make more! 

It's no secret that we're a fan of colour. It would be diplomatic of me to say that I love all colours equally, bet let's be real. Pink is the best. It's one of the few colours that is a neutral and a bold pop at the same time. To me, it evokes fun and flirtation.

Last week we had Margo (@margoredman) come by the studio to try some looks against our new pink backdrop. Really made the colour block pieces pop, no? Makeup by Kendra (@kendracharestfrench).

Like most people, I love summer. I love the sun, the blooming plants, the late sunsets, the the livable tempuratures (can you tell we're based in Canada? haha). I even love dressing for summer, despite the fact that fall fashion is preferred by many. While I do appreciate the opportunity to layer, I love the simplicity and "freshness" of summer looks. Here are 3 of my easy-breazy HE faves:

One of the reasons I love summer dressing is how practical dresses become. It's a full outfit in one garment, meaning less time spent in the morning in a state of turmoil over what pieces to put together. Plus I love having my legs free. The only thing easier than a dress, is a t-shirt dress. So casual yet so girlishly cute (but not just for girls! Ethan wears all the time over jeans and he looks SO great). I just pair with sneakers and I'm out the door! It also works well as swim cover-up since the shoulders are covered, rather than a sleeveless dress that might compete with the straps of your swimsuit (every tried to layer a strappy top over a racerback bra?). The mismatching sleeve colours are the highlight of this piece, such fun, quirky detail that gives a simple garment some character.

SHOP THE PASTEL COLOUR BLOCK T SHIRT DRESS

The t-shirt is the most essential of the essential. And of course it's not summer without TONS of crop tops. What I love about this tee is that the crop is a little left a little longer than the standard crop, which perfectly pairs with the slightly loose fit. It reminds me of a great childrens tee I found at a vintage store once, which is why these longer cropped tees are often called "baby tees". Perfect for a casual look with over jeans (I'm loving cropped flares atm) or shorts!

SHOP THE WASTELAND CROP LOGO TEE

We have gotten an overwhelming response to our bikinis this summer. Hayley really focused on designing a style that would be flattering on all body types. The top is unpadded for a natural look, yet are supportive for the bustiest of girls! And the high-waisted breif is oh so comfortable. This High Times print is my favourite, I love the colours and how beautiful (and subtle) the leaf print itself is.

SHOP SWIM

You may remember the Alley Boy menswear editorial I shot and posted last month with Shiloh. That day I met his gif Elissa, and look at this beauty! Knew I had to shoot her. If you follow her on ig, you know her style is very 90s leaning, which I fully embraced for this shoot. Enjoy! And scroll to the end for a cameo from Shiloh.  

Deja Moon Shift Dress (on sale!)

Cactus Dress

Pastel Wasteland Polo

Flip Phone Coaches Jacket

Cactus Dress, Pastel Colour Block Denim Jacket

Pastel Wasteland Polo

T Shirt Dress, Primary Moto Jacket, Primary Wasteland Polo, Blue Lagoon Chinos

T Shirt Dress, Primary Moto Jacket, Primary Wasteland Polo, Blue Lagoon Chinos

Hello, friends!

I have photos to share from our swimwear shoot! I had the best day shooting this, the weather was gorgeous and the models even more gorgeous (which you can clearly see). Thank you to all those who have already bought swimwear! Some sizes are already sold out and the team is so happy you guys are eager to make summer memories in HE! In response we have a special suprise coming out this weekend... But in the meantime, I put together some of my favourite film photos. I also curated a little summer playlist for your listening pleasure, because you can only listen to Tame Impala and Mac Demarco so many times. Scroll down for the Spotify playlist!