Why NBA Players Are The New Style Icons
Over the last couple years, the fashion industry has witnessed the rise of streetwear and the convergence of popular skate brands like Supreme and Palace with luxury fashion labels like Louis Vuitton and Comme des Garçons. This has coincided with a re-emergence of sportswear stalwarts like Champion, Nike and Adidas and the canonization of a new batch of young, superstar designers like Jerry Lorenzo (Fear of God) and Virgil Abloh (Off-White, Louis Vuitton). Despite recent runway trends suggesting that more formal tailoring is making a comeback, the comfortable, oversized ‘anything goes’ streetwear aesthetic has been the prevailing force in millennial fashion of late. Young men are a driving market for cutting edge clothing for possibly the first time ever, there are low barriers to entry for emerging e-commerce brands and choreographed ‘fit pics’ dominate social media feeds.
