Acclaimed musician and Toronto native Kiesza has been through the HE store in downtown Toronto multiple times. Both in terms of music and fashion, her style is bold, unique and unapologetically authentic which makes wearing Hayley's bright and colourful designs an obvious choice.
With social distancing measures still in place it can be hard, especially for creatives and artists to feel like they are free to express themselves and all of us probably feel like we wish we could do more to help those who are most affected by this global pandemic.
Written in isolation, Platinum selling electro-pop powerhouse Kiesza's new single ‘Storm’ compelled award-winning directors Rocky Romano and Miranda Winters to reach out to Kiesza to work with her to create a powerful short film to help frontline workers amid the COVID-19 pandemic.
Creating an aerial view of the world in lockdown, over 100 filmmakers donated footage from 27 countries, including drone footage of Kiesza on the empty shores of Toronto. Other countries featured in the music video include Australia, Brazil, China, Denmark, France, Germany, Greece, India, Italy, Mexico, South Africa, United Kingdom and more.
The short film, produced by Winters Rock Entertainment, will serve as a call to action for fans– encouraging them to donate to Frontline Care, dedicated to providing rest and care units for frontline workers in the fight against COVID-19, via their donation site TeamStorm.org. Frontline Care is a fiscally sponsored project by 501(c)(3) Paint The World. Kiesza will lead the initiative titled #TeamStorm that will drive fans to TeamStorm.org where they can donate to build JUPE REST units for frontline workers.
“I wrote 'Storm' late one night, while in lockdown, and posted it on my Instagram account the next day. From there everything snowballed, and I joined forces with Winters Rock Entertainment and Pond5 to create this incredible aerial video of the world during Covid-19. said Kiesza. “It has been so inspiring to me, to feel the unity that this pandemic has created. Covid-19 knows no borders, and as result, it has brought us together as a world. And at the very least, everyone who made an effort to slow down the spread of the virus, can walk out of this knowing that they saved a life.”
“During these challenging times, it is our mission to make a difference, to help our first responders, and to unite the world as a whole, as one,” said Rocky Romano & Miranda Winters, Directors of Storm. The Frontline Initiative will implement healthcare worker rest units built by Jupe Health. Jupe Health works with hospitals, non-profits and rural health communities to provide rest and care units in the fight against COVID-19. Their rest units are created by rocket and electric vehicle engineers, designed and furnished by America’s greatest designers, and wrapped with artwork by some of the worlds’ top graphic artists via Amplifier.org. Kiesza worked remotely with musician/producer Chris Malinchak to complete the final version of the song.