NIKE AIR SOCIETY - NIKE X HAYLEY ELSAESSER
Posted on July 13 2017
Hayley was approached by Nike to join the Toronto ‘Nike Air Society’ with a collaborative project along with fellow Canadian designers- Smythe and Markoo. Each designer styled pieces with Nike clothing and the VaporMax shoes, creating unique looks each inspired by a different VaporMax colourway: “Chrome Blush” for Smythe, “Black Anthracite” for Hayley and “Pure Platinum” for Markoo.
Keeping in the spirit of collaboration, the designers each selected a muse to model the clothing in the official lookbook photos. Hayley’s muse, Sandy Gill is a celeb stylist and grade 6 teacher who perfectly embodies the spirit of individuality and drive that takes Hayley’s girl through her day.
The designers also created a window installation at a different location along Queen West to display the collaboration and shed some light on the inspiration behind the partnership. Hayley worked with Toronto artist Char Da Silva to create her other-worldly landscape which imagines Hayley’s muse getting lost in her own world of creativity as she moves throughout her day: from work to play, formal to casual, all while looking amazing and ‘walking on air’.
Above photo shows Hayley with Char Da Silva (@charziie) in front of the completed window installation.